Provide a rationale for a promotional campaign

                

In this task I will provide a rationale for the event my group carried out. A rationale is [i]defining the fundamental reasons for a course of action, belief.

In our group project we chose a PS3 game console because a member in our group already owned one. So it was a resource that didn’t cost us anything.

In the beginning stages we wanted to have a physical football tournament. However after much consideration we changed our idea to just have a console. The reason for this is because there would be fewer risks that would have needed to be taken down. It’s very time consuming – finding a venue, check availability/price. Another group had also wanted to do a football tournament also and it had never been done before by any other group. This was a unique form of event. Using our own resources (PS3) meant that the cost inevitably was 0. All our group had to do was contribute to refreshments that were going to be provided at the event. This meant that, even if one person came to our event, we would have made a profit. On the other hand a physical tournament would have made it hard for our group to break even.

Event was on the 9^th June because; most of the college lessons had finished so most rooms were empty. There were scheduled exams on the 2^nd, 5^th, and 8^th. So these days were exempt. We had to confirm use of these venues by contacting Rebecca Greenwood; who was in charge of allowing us to use the rooms in the college.

We charged each player 50p because it was the price range that the survey that we took – which was most popular

We promoted the event through mainly posters because it was easy and cheap. We could post them anywhere in the college. The reason why I think it was affective at attracting customers to our event is because we only used that form of promotion; so it means that attendees were attended our event because of the quality of the posters. Having this form of promotion can sometimes be limiting because it’s not direct. Like somebody sending you a personal email, or phone call. It’s vaguer- this way not always getting potential attendees attention. Our group strategically placed these posters in areas were most people will see them; i.e. lifts, in front of classroom doors and staircase corridors.

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[i] http://www.collinsdictionary.com/dictionary/english/rationale