We
chose posters as a form of promotion to our specific market because it was quick,
easy, cheap and effective. This was the only form of promotion that we had
used, meaning that people attended our even simply because they saw our poster.
We decided to choose poster as a form of promotion because we would include a
lot of key information on one side of A4. We design it carefully – knowing that
it was aimed at college students mainly, but staff could also attend. We put
the price, time, date. As a group we felt that these were the most appropriate
things that would enable for our specified market to attend the event. As we
did more research and began to create the actual poster. We found out these
pieces of information were just basic. We came up with an idea that will
attract more people to come; this was to create an incentive for people to
come. The incentive that would attract
people to our event was the chance of the winner of the tournament to win a PS3. Adding this incentive possibly increased the amount of customers we had at
our event. The event was held inside the college, which meant our group was
permitted to use college resources; printers and computers. Meaning it didn’t
cost us anything to produce this.
- Business logo added to remind customers the name of the business ‘Games 4 You’
- College logo, this was added to show that the event is just for students and staff of the college only. This is effective because it indirectly tells people that only for college partners – meaning less words are needed to be used
- Terms and conditions of the event. -Written in smaller print, because not everybody wants to read things that contains too many words. It makes the event ‘less fun’. Less focus is put on this area from all the other information in the poster if made smaller than everything else.
- Words carefully constructed – “You could win “. This doesn’t guarantee the actual wining of the Ps4 console. But it puts into the persons reading it, that they would win. Just winning 10 games in a row- would win them a ps4. This is a technique that funfair games use. Attracting the customer knowing that the winning prize is almost non-existent or impossible. If a person truly believes they are good they would enter the competition.
We
couldn’t use radio as a form of
promotion mix for our marketng objectives because, our target market was
college students. Having this form of promotion would mean that the scale of
the target audience would be bigger than we
had planned for. Prior to the event being carried out, we were told in
guidelines that only college students and staff was only allowed to attend the
event. So by using this large scale promotion would have been useless to us
because many more people would have heard about the event ; but wouldn’t be
able to attend.
A recommendation could be including more different types of promotion could have been used, for example
clothing. Adding clothing to our event and merchandise to give to customers
when they left our event so that they have a physical memory of how the event
was; something to take back home with them. Not only clothing, as that would have cost a
significant amount of money. Freebies like pens/pencils/sweets/ tissues.
- Having these items with our logo it. They would be cheap to produce because the college would fund us.
- Customers can keep these items
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