Questionnaire is a market research method that enables a
group to ask individual people about how they feel about a certain situation.
This method can assist different marketing situations because it gives a clear
understand of how people reacted to the questions you are asking. However you
may want a lot of people to take part, but when carrying out; you may find out
people won’t take part in the questionnaire. This is what happened to our
group, during the event, many people said they were going to complete the
questionnaire given but many didn’t. This made our evaluation and review quite
hard because we didn’t get a full view of how the event was; because only a
small sample of people took part.
On the other hand
prior to our group carrying out the event, we had a survey. This was a simple
tally chart asking two questions.
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What
game would you be happy to pay to play for?
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Mortal Kombat
(Fighting)
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Fifa (Football)
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Need for Speed
(Driving)
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Black Jack (Cards)
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- Simple question, not any difficult words - everybody can understand.
- Says the name of the game - so people who know gaming are aware of the games that will be at the event – also type of game it is in brackets for the people who aren’t so familiar with the game names.
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What would be a reasonable price that
you would pay for one game?
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0-49p
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50-99p
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£1 or more
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- Question asked in a neutral matter, not bias to any category – this makes sure that people aren’t forced into picking one but by their own choice.
- Prices are placed into different categories, so they aren’t overlapping each other – if they weren’t it would be for our group to analyse and create graph and for people taking part, they wouldn’t know where to put their answer.
An interview gives a detailed response on somebody’s
opinion. This is a research method that gathers qualitative information; this
type of research would assist in a marketing situation of reviewing the success
of the market that you had at your event. An example of this would be
collecting people who attend our events contacting information; Asking them
questions, relating to the event, From this a qualitative piece of information
can be written and analyse. The problem with this research method is that it’s
very long – it can’t be analysed as quickly as quantitative information like
our survey that we carried out. It would be very time consuming for the people
in our group and people taking part in the interview. The reason why our group
didn’t choose this method in this marketing situation because we put ourselves
in potential people who would take part; as we are off all same age group- we
then came to the conclusion that we wouldn’t be happy, if we were sat down to
talk about an event; as when no incentive for us has been given us to take
part. For that reason why decided not to use this method.
Product sampling is a market research method that can be
used to give people a physical test of product. It can only be used for
products not services. Unfortunately for our groups’ event, we weren’t able to
use this method for this market situation – as we were offering a competition.
On the other hand, Uber- cab service. Gave new customers a promotional code, to
get up to £10 free journeys, to explore the new cab service; doing this people
were able to sample the service; therefore leading people to pay for the new
cab service, because they were allowed to use it for free, by the use of the
promotional code. If our group holds
another competition, we could possibly have the same type of sampling. Free
first game and charge on the rest of the games. This gives the customer a feel
of how the game is, if they want to continue then they will have to pay.
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