Wednesday, 20 May 2015
This is our market research that we decided to carry out. We took a tally chart survey and asked people in our class 2 simple questions; What Game would you be happy to pay to play for and what would be a reasonable price that you would pay for one game. The reason why we chose to use the tally chart method as primary research is because it’s easy to carry out. We made the questions very clear; other research methods would have been very long-winded. We felt this was most appropriate because it’s very concise. Just a simple tick of a box and research was needed to complete research, which is still effective as another other type of market research. To make it easier to analyze for our group, we put the information from the survey into a pie chart. This shows the amount of people who chose one option over the other. In the first survey people in our group chose Mortal Kombat and in the second survey 0-49p. Having these results didn't mean that we would choose these options but it helped us make the best decisions as surveying our group is a sample of the whole college. Who is our target audience, Also we added the opinion two teachers which meant the total sample was 26 students and 2 teachers.
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