SWOT Analysis

SWOT ANAYLSIS
STRENGTHS	WEAKNESS
·        Popular game has been chosen ( proven by sales figures) ·        Do the event at a good time (June) most students’ courses would have been completed ·        Only expenditure will be refreshments – little chance of making loss but greater chance of making profit	·        If people don’t attend – loss will be made ·        If the group doesn’t work together the event won’t be good as planned
OPPORTUNITIES	THREATS
·        A lot of profit could be gained if event is successful ·        Extra PR for game ·        If successful a follow up event could be planned	·       Struggle to find a date that will attract people ·       Might clash with other groups ·       Not getting appropriate room size ·       The event might not be promoted enough and people won’t attend – loss will be made