Describe the promotional mix used by two selected organisation for a selected product or service.

 Describe the promotional mix used by two selected organisation for a selected product or service. 

Promotional mix is “A specific combination of promotional methods used for one product or a family of products. Elements of a promotion mix may include print or broadcast advertising, direct marketing, personal selling, point of sale displays, and/or merchandising.” (BusinessDictionary, 12/5/15). These are methods organisations use to promote their products or services. Promotional mix consists of Sponsorship, Direct Marketing, Advertising, Sales promotion, branding, Public Relation and Reputation. 

Sponsorship  

Sponsorship is when an organisation pays a sum of money to another organisation or group for them to use their logo or product. This creates awareness for the organisation as their logo is presented for everyone to see and may catch the interest of people. This could then increase the popularity of sales as people may become aware of the product or service being displayed by another organisation. However, sponsors do not control the messaged that is communicated. An example of a sponsorship is Chevrolet with Manchester Utd Football Club. 

 

 

Chevrolet is a famous car company. As you can see in the Manchester Utd Home jersey, there is the Chevrolet logo right in the centre of the kit as Manchester Utd is sponsored by Chevrolet. This jersey is worn every home game that Manchester Utd are involved in therefore the Chevrolet will be displayed to all the viewers of the game which will reach out to millions of viewers as Manchester Utd are the biggest club in the world sure increasing the awareness of Chevrolet. 

Direct Selling 

Direct selling is when organisations target their audience directly. This could be through methods such as posting their leaflets through letter boxes, emails or phone calls. This is a good method as it is straight forward and direct as they are going straight to the customer unlike a sponsorship where it would go through a different organisation. 

Advertising 

Advertising is the action of producing information that an organisation uses to promote the sale of their products or services. Adverts are the most popular form of advertisements. Adverts can be found all over the media from newspapers, billboards and television. Adverts reach out to many people providing information and awareness about a commercial product or service. An example of a company using advertisements is Puma. 

   

As you can see in this image, puma display Meek Mill who is a popular musician alongside the puma logo on a large billboard. This large advertisement will catch people’s eye and encourage them to purchase a Puma item.Page Break 

Bibliography 

http://www.businessdictionary.com/definition/promotion-mix.html (12/5/15) 

http://www.footyheadlines.com/2014/05/manchester-united-14-15-kits.html (17/5/15)  

http://originboardshop.com/blog/puma-billboard-ad-in-hollywood-ca/ (17/5/15) 

 

 

 

Minutes for Project Work

Tuesday 28^th April 2015 Room 346 2:00- 3:15pm

Present: Kevin, Rae, Leon, Ibrahim

Apologies:

Item discussed	Points noted	Action/what was agreed	Deadline
1. Fighting/football/driving game competition	·        Have a vote on what game would be played in the competition ·	.	29th April
2. Discuss price	·        Would we ourselves pay for a game ·        Could we host a charity event ·	·        Create a survey asking people how much they would be happy to pay.	29th April
3. Discuss location	·        Will it be in the college ·        What time would it be ·        What teachers would support and supervise	·        Desmond ( form tutor) said we should contact Rebecca Greenwood for facilities	29th April
3. Discuss if refreshments will be provided or not	·        What’s the point of spending money on drinks ·        Would we pay for drinks	Research amount of refreshments would appeal to us	2nd May

Tuesday 5^th May 2015 Room 421 12:20-1:20pm

Present: Kevin, Leon, Ibrahim

Apologies: Rae was late

Item discussed	Points noted	Action/what was agreed	Deadline
1. Name of Event/Group	·         Do we actually need a name ·         Having a business name, makes group seem more professional	Create a business name and a logo	8th May
2. Work out estimated revenue	·         Work out promotional/ marketing cost ·	·         Create financial analysis document on Microsoft excel	8th May
3.   Date of event	·         Has to not clash with other groups ·         Cant disrupt exams in college	·         Confirm date	11th May
4. Possibly do a survey on what game should be played at the event.	·         Primary and secondary research on what game should be chosen. Use the information to decide which will best suit our target audience	·         Do a survey on what game should be played	11th May
5. Next time we would have received emails from teachers confirming their attendance and guidance at our event.	·         Good to see that teachers will support us ·         Need to promote event to teaching staff, more profit could be gained	·         Expand our target audience

Monday 11^th May 2015- Westminster Kingsway College K420/421 12:20PM

Present: Kevin, Ibrahim, Leon and Raekwon

Apologies:

Items discussed	Points noted	Action/ what was agreed on	Deadline
1.        Risk Assessment	·         What is a risk assessment ·         What are the legal requirements ·         What could go wrong ·	·          Create a risk assessment and post in blog	13th May
2.        Survey	·         What survey’s for research do we need to carry out ·         How we will distribute survey ·         How many people will be involved	·         Create a survey and ask students and teachers in our tutor group to take part – this is a sample of our target audience for our event.	19th May

Present: Kevin, Ibrahim, Leon and Rae

Apologies:

Items Discussed	Points noted	Actions/ What was agreed on	Deadline
1.        Get teacher to support	Notify Desmond when our event is Ask other teachers if they like the sound of our idea	Find out Desmond’s availability and fit the event around his schedule to make sure he attends	20th May 2015
2.        Find out if you can do on screen communication; by putting event poster on college screen at the foyer	Use other types of communication to promote	Find out how to get into contact with people in the college who are in charge of this – see if possible to put poster on there	29th May 2015
3.        Finalize terms and conditions of the game and agree on them	Make sure u include that winning prize is not guaranteed Ensure	Finalise terms and conditions of the event	19th May
4.        Decide and agree on prices to charge	Charge any price to make profit Make it free Check other competitors to see how much they charged.	Carry out market research, analyse this research and then decide price to charge	29th May
5.        Create financial analysis	Rae took this task because he had previous experience in doing this	Create financial analysis on Microsoft excel	21st May
6.        Finalize group name	Create a group name and make sure that all of us are happy with it	Create group name and appropriate logo	29th May
7.        Contact Rebecca Greenwood, about availability of facilities	Finding her email/ number Speak to her in person Tell Desmond to speak to her on the group’s behalf	Contact her and find out what rooms are available to us	29th May

Tuesday 26^th May 2015- Westminster Kingsway College K346/421 2-3:15PM

Present: Kevin, Ibrahim, Leon and Rae

Apologies:

Items Discussed	Points noted	Actions/ What was agreed on	Deadline
·         We discussed the current poster and everyone gave their opinion towards it	·         The first draft was completed ·         If the first draft was good enough ·         Who was going to create the final one ·         What could be added to the poster to make it more appealing	Ibrahim decided to complete the final draft of the poster	30th May 2015
·         Current situation of our location	Who was going to find the location What day the event will be	Rae to confirm venue location and send this information to Ibrahim so that everyone in the group can post onto the blog	1st June 2015
·         Identify our competitors and discussed how we will attract out competitors customers.	·         Add to the swot analysis what points could be seen as threats ·         See what else is required of the group in the project ·         See what gaps in competitors event, that we could fill in to make our groups’ event better	Complete swot analysis and post in blog	1st June 2015